• Refine your search:
  • 
    Keyword
  • 
    Creator / Publisher
  • 
    Year
  • 
    Medium
  • 
    Type
  • 
    BLLDB-Access:
    • free (49)
    • subject to license (0)

Search in the Catalogues and Directories

All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 3 Hits 1 – 20 of 49 1 "Langsam vermisse ich die Schule .". Schule während und nach der Corona-Pandemie Edelstein, Benjamin Hrsg.; Fickermann, Detlef Hrsg.. - : Waxmann, 2020. : Münster, 2020. : New York, 2020. : pedocs-Dokumentenserver/DIPF, 2020 In: Münster ; New York : Waxmann 2020, 229 S. - (Die Deutsche Schule, Beiheft; 16) (2020) BASE Show details 2 SOCIO-LINGUISTIC POTENTIAL OF GERMAN-SPEAKING ADVERTISING IN THE PROCESS OF FORMATION OF UNIVERSITY STUDENTS’ FOREIGN LANGUAGE COMPETENCE Оsaulchyk, О. B. In: "Zhytomyr Ivan Franko state university journal. Pedagogical sciences"; № 2(101) (2020); 53-61 ; Czasopismo Żytomierskiego Państwowego Uniwersytetu imienia Iwana Franki; № 2(101) (2020); 53-61 ; Вестник Житомирского государственного университета имени Ивана Франко. Педагогические науки; № 2(101) (2020); 53-61 ; Вісник Житомирського державного університету імені Івана Франка. Педагогічні науки; № 2(101) (2020); 53-61 ; 2664-0155 ; 2663-6387 (2020) Abstract: The article considers the educational possibilities of German-language advertising in the context of its socio-linguistic potential. The method of analysis and synthesis highlights the social information in the advertising content. Advertising is regarded in its close connection to the representation of cultural values as the strengths and advantages of a separate nation. Also, advertising is identified as a powerful socio-linguistic tool that makes it possible to follow both the constant changes in the lexical content of the language, and its cultural and regional features.In the comparative aspect, significant differences in the advertising lexical content of various German-speaking countries are revealed. Linguistic differences are observed in different spheres of human life, but are especially distinguished and traced in the food industry, which requires special attention from the teacher during the educational process. The growing role of neologisms in advertising, mostly words of international use of British and American origin, is considered to be a sign of the current level of development of the German language and is a consequence of the processes of globalization in the global society. Special attention has been paid to the diversity of lexical content in advertising with its aim to attract consumers’ attention, in particular the usage of phraseological units, rhetorical questions, lexical and phonetic repetitions, contrast words, etc. Being important for the teaching process advertising style reveals connections with separate grammatical themes (present tense ‘Prἃsens’ in the sense of future tense, imperative mood, interrogative sentences ‘Fragesἃtze’). These features of German-language advertising allow us to consider it as a multifunctional language content, which combines the latest language trends (neologisms) and long-known lexical constructions (phraseological units), as well as a powerful socio-cultural potential. The latter is predetermined by the need to support advertising content with the historical achievements and facts. In view of the above mentioned we have come to the conclusion as for the wide educational opportunities of advertising in the process of mastering the German language and as for the need to include it in educational materials during practical classes and some special socio-linguistics training courses. In order to confirm this assumption, we conducted a pedagogical experiment in two student groups: in the control group, where the course on socio-linguistics of German-speaking countries was taught traditionally, and in the experimental group, where specially selected German-language advertising content was used. Special final testing at the end of the experiment revealed effectiveness and greater practical value in the innovative approach. Keyword: advertising content; educational opportunities of advertising; foreign language competence; German-language advertising; institutions of higher education; socio-linguistic potential of advertising; special linguistic courses; students URL: http://pedagogy.visnyk.zu.edu.ua/article/view/213032 BASE Hide details 3 SOCIO-LINGUISTIC POTENTIAL OF GERMAN-SPEAKING ADVERTISING IN THE PROCESS OF FORMATION OF UNIVERSITY STUDENTS’ FOREIGN LANGUAGE COMPETENCE Оsaulchyk, О. B. In: "Zhytomyr Ivan Franko state university journal. Pedagogical sciences"; № 2(101) (2020); 53-61 ; Czasopismo Żytomierskiego Państwowego Uniwersytetu imienia Iwana Franki; № 2(101) (2020); 53-61 ; Вестник Житомирского государственного университета имени Ивана Франко. Педагогические науки; № 2(101) (2020); 53-61 ; Вісник Житомирського державного університету імені Івана Франка. Педагогічні науки; № 2(101) (2020); 53-61 ; 2664-0155 ; 2663-6387 (2020) BASE Show details 4 Forschung zur Digitalisierung in der Kulturellen Bildung ... null. - : kopaed, 2019 BASE Show details 5 Effekte nachmittäglicher Bildungsangebote auf sprachliche Kompetenzentwicklungen ... : Effects of afternoon education programs on language achievement developments ... Steinmann, Isa; Strietholt, Rolf. - : Beltz Juventa, 2019 BASE Show details 6 Bildungsforschung mit Daten der amtlichen Statistik ; Educational research with data of official statistics Fickermann, Detlef; Weishaupt, Horst In: Fickermann, Detlef [Hrsg.]; Weishaupt, Horst [Hrsg.]: Bildungsforschung mit Daten der amtlichen Statistik. Münster ; New York : Waxmann 2019, S. 11-18. - (Die Deutsche Schule, Beiheft; 14) (2019) BASE Show details 7 Curriculum reform in Indonesia: moving from an exclusive to inclusive curriculum ; Kurikularna prenova v Indoneziji: prehod od izkljucujocega k vkljucujocemu kurikulumu Mukminin, Amirul; Habibi, Akhmad; Prasojo, Lantip Diat... In: CEPS Journal 9 (2019) 2, S. 53-72 (2019) BASE Show details 8 Forschung zur Digitalisierung in der Kulturellen Bildung Jörissen, Benjamin Hrsg.; Kröner, Stephan Hrsg.; Unterberg, Lisa Hrsg.. - : kopaed, 2019. : München, 2019. : pedocs-Dokumentenserver/DIPF, 2019 In: München : kopaed 2019, 236 S. - (Kulturelle Bildung und Digitalität; 1) (2019) BASE Show details 9 Bildungsforschung mit Daten der amtlichen Statistik Fickermann, Detlef Hrsg.; Weishaupt, Horst Hrsg.. - : Waxmann, 2019. : Münster, 2019. : New York, 2019. : pedocs-Dokumentenserver/DIPF, 2019 In: Münster ; New York : Waxmann 2019, 267 S. - (Die Deutsche Schule, Beiheft; 14) (2019) BASE Show details 10 Effekte nachmittäglicher Bildungsangebote auf sprachliche Kompetenzentwicklungen ; Effects of afternoon education programs on language achievement developments Steinmann, Isa; Strietholt, Rolf In: Zeitschrift für Pädagogik 65 (2019) 2, S. 285-306 (2019) BASE Show details 11 Mehrsprachigkeit in der Basisbildung. Prinzipien, Anregungen, Perspektiven ; Plurilingualism in Basic Education. Principles, suggestions, perspectives Hofstätter, Verena In: Magazin erwachsenenbildung.at (2018) 33, 10 S. (2018) BASE Show details 12 Mehrsprachigkeit in der Basisbildung. Prinzipien, Anregungen, Perspektiven ... : Plurilingualism in Basic Education. Principles, suggestions, perspectives ... Hofstätter, Verena. - : Bundesministerium für Bildung, Wissenschaft und Forschung, 2018 BASE Show details 13 Sprach- und Bildungshorizonte. Wahrnehmen - Beschreiben - Erweitern ... : Horizons in language and education. Perceive - describe - expand ... null. - : Schulz-Kirchner Verlag, 2018 BASE Show details 14 Bambine e ragazzi bilingui nelle classi multietniche di Torino Ritucci, Raffaella. - : Humboldt-Universität zu Berlin, 2018 BASE Show details 15 Sprach- und Bildungshorizonte. Wahrnehmen - Beschreiben - Erweitern ; Horizons in language and education. Perceive - describe - expand Deutsche Gesellschaft für Sprachheilpädagogik. Bundeskongress (33. : 2018 : Rostock). - : Schulz-Kirchner Verlag, 2018. : Idstein, 2018. : pedocs-Dokumentenserver/DIPF, 2018 In: Idstein : Schulz-Kirchner Verlag 2018, 390 S. - (Sprachheilpädagogik aktuell; 3) (2018) BASE Show details 16 Instructor interview for Place-Based WAC/WID writing instruction in a sophomore honors seminar, clip 6 of 10 Place-based WAC/WID Hui. - 2015 BASE Show details 17 Augsburger Projekte und Initiativen zur Musikvermittlung. Versuch einer gründlichen Dokumentation ; Augsburg projects and initiatives for music appreciation. Attempting a thorough documentation Eberhard, Daniel Mark; Kraemer, Rudolf-Dieter In: Clausen, Bernd [Hrsg.]: Teilhabe und Gerechtigkeit. Münster ; New York : Waxmann 2014, S. 205-214. - (Musikpädagogische Forschung; 35) (2014) BASE Show details 18 Реализация языковой политики в сфере образования в условиях модернизации современной России ; Educational Language Policy in Russia under Modernization Хайбуллина, Д.Т.; Khaibullina, Diana T.. - : Сибирский федеральный университет. Siberian Federal University., 2012 BASE Show details 19 Immigration, Literacy, and Mobility: A Critical Ethnographic Study of Well-educated Chinese Immigrants’ Trajectories in Canada Wang, Lurong. - 2011 BASE Show details 20 Immigrant students' achievements in Croatia, Serbia and Slovenia in context ... Sori, Iztok; Susteric, Nika; Gaber, Slavko. - : University of Ljubljana, 2011 BASE Show details Page: 1 2 3

Mobile view All Catalogues UB Frankfurt Linguistik 0 IDS Mannheim 0 OLC Linguistik 0 UB Frankfurt Retrokatalog 0 DNB Subject Category Language 0 Institut für Empirische Sprachwissenschaft 0 Leibniz-Centre General Linguistics (ZAS) 0 Bibliographies BLLDB 0 BDSL 0 IDS Bibliografie zur deutschen Grammatik 0 IDS Bibliografie zur Gesprächsforschung 0 IDS Konnektoren im Deutschen 0 IDS Präpositionen im Deutschen 0 IDS OBELEX meta 0 MPI-SHH Linguistics Collection 0 MPI for Psycholinguistics 0 Linked Open Data catalogues Annohub 0 Online resources Link directory 0 Journal directory 0 Database directory 0 Dictionary directory 0 Open access documents BASE 49 Linguistik-Repository 0 IDS Publikationsserver 0 Online dissertations 0 Language Description Heritage 0